We work on a wide range of initiatives with our partner organisations as part of our casualty reduction programme.
Somerset Road Safety supports the national THINK! campaign and uses its themed promotions as an opportunity to draw attention to specific local road safety issues within the county.
National campaigns focus on:
These campaigns are supported with:
All initiatives are driven by casualty data obtained on Routes, Urban Safety Studies and Road User Groups.
Somerset Road Safety uses a wide range of media to get across its road safety messages in co-ordinated publicity campaigns including bus back advertisments, washroom and motorway service station posters radio advertising and articles in newspapers and specialist magazines.
By linking in with national initiatives, Somerset Road Safety's campaigns can provide a local perspective on the casualty problem, whether young car drivers, drink drive, speed, motorcyclists or child safety.